Since my last post, I've been hard at work bringing the next batch of Matchbox vehicles for 2014 at Mattel in El Segundo, California. The design approach focuses on a child's love of the INDUSTRIAL and the extremely RUGGED---we call it Matchbox-izing---a great way to separate itself from Hot Wheels' more sleek and design-y approach. Some "licensed" vehicles from GM, Ford, and Toyota will also be included in the batch, approaching these with a more subtle rugged feel to keep the licensors happy. The link will send you to a super collector's blog of many die-cast vehicle brands who got Mattel's permission to go behind the scenes and photograph work-in-progress 3D prints of the vehicles, with some of them (the multi-colored versions) coming as rare "first shots" from the manufacturing plant for review, awaiting my approval to move forward to the production version---i.e. retail store editions!--- coming next year.
It's been very exciting being able to make these cars for the world---I've learned a whole lot in making these little toys but it's all been worth the long hours. I'll keep you posted on further progress as we go! Click the link now!
http://lamleydlm.blogspot.com/2013/07/july-22nd-matchbox-ambassador-update.html
It's been very exciting being able to make these cars for the world---I've learned a whole lot in making these little toys but it's all been worth the long hours. I'll keep you posted on further progress as we go! Click the link now!
http://lamleydlm.blogspot.com/2013/07/july-22nd-matchbox-ambassador-update.html
Posts
0 comments:
Post a Comment