Tuesday, October 23

Picasso car designs - Ford Fusion TV spot

I was recently contacted by The Mill, an ad agency in NY. This pitch was to design odd-looking, Rubix Cube-like vehicles surrounding a Ford Fusion in the city---basically to help the Fusion stand out and look as good as possible. The designs had to majorly lack basic design principles but kept certain aspects that we could relate to in car designs of today. The project was an incredible experience and hope to do more work for them in the future. Enjoy!

5 comments:

Lorin Wood said...

Nice work Miguel!

Christian Pearce said...

These are rad Mig! Looks like a fun project!

Miguel Lopez said...

Thanks guys! Having to "forget" everything I learned in design to do these vehicles was definitely challenging.

Emma said...

Ha ha..! Nice work buddy.! Now that is one great way to do promotion.I'm really impressed with the way people come up with creative thoughts and ideas to promote their products well in this case Ford Fusion.The designs aren't too great either but the models do stand out because of its peculiar designs.

Shawn @SIDONIEYANG said...

These actually look kinda cool... they'd fit in in a dystopian future for sure.

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